Although it feels like the Neverfull has been part of the handbag world forever, it’s not quite two decades old. Debuting in 2007, Louis Vuitton struck gold with the Neverfull. A modern take on the classic shopper tote, a shape that every bag lover needs in their rotation, it became an immediate hit.
Nicholas Knightly, former director of leather goods design, spoke about the bag’s creation in ‘Louis Vuitton City Bags: A Natural History’, citing, “We didn’t have a bag for going to the beach, working, shopping, carrying baby equipment. The Neverfull is all of that combined.”
What the team couldn’t have predicted at the time was the incredible success the Neverfull would go on to achieve. It has remained a cornerstone design for the House, continually reinvented season after season. Even rumors of its impending discontinuation once sent social media into a frenzy.
The Neverfull is one of those bags you see everywhere, yet it remains as relevant as ever. Now that the Neverfull is fully in its fashion era, there’s no better time to explore why it truly deserves a place in your wardrobe.
Reasons to Love the Neverfull
- Unmatched versatility for every lifestyle. The Neverfull comes in multiple sizes, ranging from a BB size to the largest, the GM, and each one fills a specific need. From the perfect work or errands bag to the ideal travel companion, there’s a version to suit each lifestyle. The PM size can comfortably fit an iPad, but for a laptop, the MM size is ideal. The GM size is excellent for an under-the-seat carry-on option—I used mine this way for many years. While many have been quick to critique the bag’s open interior, its sides are designed to cinch, keeping the contents of your bag secure.
- Quality designed to withstand wear and tear. Initially created for use on trunks and other travel bags, Louis Vuitton’s coated canvas is one of the most durable materials in the handbag world. Water-resistant and fairly scratch-resistant as well, coated canvas is designed to last. While the Neverfull’s thin straps may look delicate, they are actually reinforced with double stitching and can carry more than 100 kilos of weight.
- An effortless classic that will never go out of style. No matter which version you opt for (personally, I love the classic Monogram), the Neverfull is an everlasting icon that has proven itself to stand the test of time. It strikes the perfect balance between casual and elevated, seamlessly melding fashion and function.
Sizes, Colors, and Price Info
Over the years, the Neverfull family by Louis Vuitton has expanded significantly, with new sizes and variations added to its already extensive lineup. Each season introduces novelty and limited-edition pieces, often released as part of capsule collections or special collaborations, such as LV x TM.
Sizes: BB, PM, MM, GM
Materials: Monogram canvas, Damier Ebene canvas, Damier Azur canvas, Epi leather, Monogram Empreinte leather, as well as smooth leather exteriors paired with canvas interiors (Neverfull Inside Out).
Size Comparison
Celebrity Fans of the Louis Vuitton Neverfull
